JOS ALUKKAS & KALYAN JEWELLERS ADS. IS THERE A DISTINCTION?
JOS ALUKKAS AD
The ad says "Ponnil Theertha Bandham" which translates very closely to "A bond made of gold" . And the video goes onto say what it says. It portrays a not so very common relationship of a school student and the bell man cum peon at school. See for yourself and gather your thoughts...
The ad wants to say that such as this realtionship, is our relationship with our customers. Well, but for the watching customer whom should he relate to Vijay (school kid, ad successful man) or the bell man? If the customer relates to Vijay, then the bell man would be the Brand ( Jos Alukkas) who is today unshaven and miserable. And if taken vice versa, the miserable bell man is the customer.
Well, if we just take this as an example for the kind of bond that the customer and the brand takes, then I guess the idea has been already taken by someone else in the same market. Watch the below for confirmation.
KALYAN JEWELLERS AD
The ad tries to define the bond between the customer and the Brand as similar to the bond between the a girl and a father.... which also infamously heard an uproar of the Boys Welfare Association ;) ( watch the end portion carefully)
the SVO says "Vishwasam athallaey ellam" which translates closely to "Trust. Isnt that all." (please forgive the quick translation).
The ad says "Ponnil Theertha Bandham" which translates very closely to "A bond made of gold" . And the video goes onto say what it says. It portrays a not so very common relationship of a school student and the bell man cum peon at school. See for yourself and gather your thoughts...
The ad wants to say that such as this realtionship, is our relationship with our customers. Well, but for the watching customer whom should he relate to Vijay (school kid, ad successful man) or the bell man? If the customer relates to Vijay, then the bell man would be the Brand ( Jos Alukkas) who is today unshaven and miserable. And if taken vice versa, the miserable bell man is the customer.
Well, if we just take this as an example for the kind of bond that the customer and the brand takes, then I guess the idea has been already taken by someone else in the same market. Watch the below for confirmation.
KALYAN JEWELLERS AD
The ad tries to define the bond between the customer and the Brand as similar to the bond between the a girl and a father.... which also infamously heard an uproar of the Boys Welfare Association ;) ( watch the end portion carefully)
the SVO says "Vishwasam athallaey ellam" which translates closely to "Trust. Isnt that all." (please forgive the quick translation).
Comments
Post a Comment