MUDRA AD FOR BANGALORE TRAFFIC POLICE ||||||||| Has a precedent

Reading through Campaign India, I learn that MUDRA DDB has won Bronze at Cannes for the ad it produced for Bangalore City Traffic Police. Its a highly effective ad, very strong with the communication, very good art direction with very good attention to details, such as the mehendi on the womans hand indicating that she be newly married. Precisely on target copy, ¨Don´t talk while he drives¨, with the sufficient extra meanings for the prying ones.

So, that makes it one worthy and wonderful campaign.
Advertising Agency: Mudra Group, India
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Akhilesh Bagri
Photographer: Mallikarjun
Retouching : Sathish
Published: 2009

Its very impressive, until you have a look at the below ad. Although they have their differences, the basic concept remains the same. And I must say, the copy is more elegant in the original one below. I cannot classify it as a copied ad. But, well the Bangalore ad is just an extended work on this one.


Ad Agency: Leo Burnett, Dubai, UAE
Creative Director: Munah Zahr
Art Director: Tushar Mahajan
Copywriter: Zaid Alwan
Project Manager: Mays Shakhshir

The unknown resides opposite the strict plant.